I look forward to hearing about the Premier Inn site visit.
"The original foundations and basis of the Sands development as shown, were to add value to the local economy and enhance the environmental aspects of the North Bay for visitors and the local community.
" The Sands scheme has an important role in helping to achieve the renaissance of the North Yorkshire Coast by 2020 and Key Aims 2 (Building Prosperous Communities) and 3 (Creating Healthy and Vibrant Communities).
see REPORT TO CABINET TO BE HELD ON 16 OCTOBER 2007
" Forest View
3.2.1 The phase is to be developed with 40 holiday homes and a 31 bedroom Miners Respite Hotel. The Planning and Development Committee is scheduled to consider Benchmark’s revised planning application on 18 October. The expected programme is to commence construction in January 2008 with a 12 months build timetable. In order to prepare the site for construction and minimise disturbance to wildlife a licence has been granted to Benchmark to enter the site for these purposes."
A Vision for the Future :
Time is indeed precious, and since then new challenges have been met whilst concern for sustainability has increased, along with the need for transparency & accountability.
Under the NPPF new developments must be sustainable in both environment & economic terms.
Whilst Benchmark (Roland Duce) has been seen by some as a driver to move the Sands Development forward it seems to others that the original vision has been lost.
This Planning Application is entitled 'Alpamare'. Whilst perhaps only a small technical error it was noted at the Residents Meeting that the Developers were to put in a new application. Though this original application has just been amended AIUI many former objectors may have been waiting a new application.
Given the media including MP have described it as a Premier Inn application if you search under Premier Inn nothing comes up.
Does this application have anything to do with Alpamare? (Other than they are neighbours)
Even though it may seem only a minor technicality, at the licensing committee - the premises gets the license not the operator.
Ergo, in fact the 'site' would get the Planning Consent for a hotel, Premier Inn or otherwise.
Should this application be called to a Judicial Review it may be argued that it falls under an Aarhus Convention claim.
What if Premier Inn pull out - it was suggested at Full Council that the original operator of the Cinema has pulled out ?
The idea of charging £40 for local residents to park would mean locals around the Sands do have a financial interest.
On a much more positive note even our honourable MP has had something to say about the proposed Premier Inn:
MP Robert Goodwill describes them as “"Many resorts around the country would give their eye teeth to have new hotels built in those resorts. We've seen a history of guest houses and hotels closing, I think we've turned a tide there. I think most foresighted hoteliers and restaurateurs relish their competition. They will, I think, compare very well. Whilst it might be that younger people who may have stayed at Premier Inn's before, will go and stay there. We've got many families, older people and people who have traditionally come to Scarborough, who will stick with the guest houses. So I think it's a good thing it's going to happen. I think the existing hoteliers and and guest house owners have nothing to fear from this, because Scarborough is moving in the right direction."
And on the Cinema:
“I don’t want people to come to Scarborough and not get the very best and I think local businesses can deliver better than chains. “What we don’t want is for Scarborough cinema to look like every other cinema in the country.” courtesy of YCR & SN
So why should we accept the same for a new build hotel? 'looks like every other hotel in the country'
To continue on the theme of challenging times:
"Scarborough's MP Robert Goodwill says it's 'good news' that a multiplex cinema is still set to appear on the North Bay. Earlier this week, we told you how developers Benchmark Leisure was changing its plans. The original idea was for a seven screen cinema, but it's now planned to be five or screens with more residential apartments. Benchmark Leisure also says it wants the complex open by the end of summer 2019. With a number of high street franchise restaurants getting into financial difficulty recently, the developers have now chosen centre the project around local chains.
It's not the first time the proposed opening date for the development has been moved. It was originally set to be ready by Easter 2018 and then at the end of the last year, we told you how a new date had been set for Easter 2019. Some works were carried out on the complex, on the former Atlantis site in January 2017, but there has not seemingly been any work on the area since...
"We've long been short of a decent mulitplex cinema. There are cinemas in Scarborough but a lot of people I speak to will go as far as York to visit the cinema. So it's great that's going ahead and it's looking like work could start in the autumn and we could have the cinema there at some point in 2019. That will be a great resource." And he also believes it makes sense to reduce the number of screens from the original seven: "Well I think that reflects the economics of running a cinema in a place such as Scarborough. There are a lot of days in the winter where it might be more difficult to fill all those screens. But I am pleased now that they're looking at local restaurateurs, rather than national franchises coming in."
ie In favour of a natinal chain for a hotel but against national chains where it impacts Benchmarks other applications ... & their bottom line
It is also interesting that Bob’s view of the demographic does not quite match with Whitbreds/Premier Inn target market described at the recent licensing committee meeting as ‘families’ with an intent for the hotel for a good nights sleep over a bar open to all at all hours.
So what of the target market? A reminder of the seven P’s : Product, Place, Price & Promotion ...
People – Having the right people is essential because they are as much a part of your business offering as the products/services you are offering.
Processes –The delivery of your service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for
Physical Evidence – Almost all services include some physical elements even if the the bulk of what the consumer is paying for is intangible... they are still receiving a “physical product” by this definition.
Is there an Eight P?
“In some spheres of thinking, there are 8 Ps in the Marketing Mix. The final P is Productivity and Quality. This came from the old Services Marketing Mix and is folded in to the Extended Marketing Mix by some marketers so what does it mean?
The 8th P of the Marketing Mix:
- Productivity & Quality - This P asks “is what you’re offering your customer a good deal?” This is less about you as a business improving your own productivity for cost management, and more about how your company passes this onto its customers.
Even after 31 years (or 54 in the case of the original P’s) the Marketing Mix is still very much applicable to a marketer’s day to day work. A good marketer will learn to adapt the theory to fit with not only modern times but their individual business model.”
How Now: Excellent stuff from Premier Inn :-) https://www.youtube.com/watch?v=3ab1anrhC4U
Their marketing campaigns improve year on year.
However are Premier Inn getting the best deal?
Whatever happened to Peace & Quiet and a good nights sleep.
Peace & Quiet?
I mention this because throughout the long list of 'objectors' concerns is the lack of engagement by the Developer with the local community. At the residents meeting not one developer/Premier Inn/Whitbread etc claimed to have been in attendance.
Why has there been lack of engagement? Indeed why has a local liaison group/steering group not been assembled?
Surely any good developer would wish to engage with locals as it is they who are the caretakers of the environment, and as caretakers would help keep the wider development attractive to visitors.
At first glance of the listed ‘objectors’ it is noted that many are volunteers and work within the local community. Again looking at this list of do I note a pool of talented volunteers for stewards at the OAT ?
Lets not forget that the OAT aka LIVE NATION have a massive investment here & congratulations to them.
Behind every cloud ... https://www.youtube.com/watch?v=_2PODnVrCko&index=29&list=RDM3sxru2xBq8
What is the point in objecting? Is it because things aren’t quite right or going to plan? Or is it because people feel dis-enfranchised and not part of the decision making process?
That is the purpose of this meeting. To follow due diligence & process and to also let concerns be raised.
I would ask at what point the Developer has followed due diligence & listened.
I do not believe that many of these objecting is to purely stop development. Many of these objections are from family invested operator owners who are fully aware of the climate of economic challenges that we all face.
One thing I note is that most wish to see our local area promoted in a sustainable environment & ecological & economically fashion.
I therefore wish you to look long and hard at the vision presented many years ago.
And to finish, finally by asking 'Is this the best they can do?'
Further are Premier Inn satisfied that this is the best they can do ?
Perhaps they would like to sleep on it... "
NB: This was to be sent to the Planning Committee but overnight tinternet access has been denied.
Paradise by the dash board light?
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